Reflections of a one-year-old

The Eye by Mala Morris

Wassily Kandinsky, a favourite artist, said, “Of all the arts, abstract painting is the most difficult. It demands that you know how to draw well, that you have a heightened sensitivity for composition and for colors, and that you be a true poet. This last is essential.”

To stay true to our core purpose of simplicity, knowing user and business needs well was critical.

We spoke to many leaders prior to the launch of vyn last March. Businesses have increasingly complex data capture requirements, complicated databases presented as forms, and users have to use several static systems to complete one work process. Yet, leaders want quality data from the field.

Given the complexity of these systems, compliance of data capture was low whichever system we looked at, be it in sales, service, or field intelligence.

So, we made vyn really simple and decided to focus on doing one thing really well, i.e. making data capture simple and intuitive for the user. No more forms to type up, just vyn.

Stay focused on driving actions

Our belief that learning is a never-ending process, and that great inspiration begins with a question, definitely helped.

To align and integrate vyn with current client systems, we were able to ask the right users, the right questions, at the right time to drive action. The ‘Storyboards’, or the video form that users were served with for this purpose made it very simple to capture quality data, and seamless integration with business systems such as Salesforce was the icing on the cake.

A smartphone in a woman's hand recording actions in a call note using the vyn app.


As we developed the vyn platform, we also added the capability to extend our clients’ current reports with the relevant vyn data. This meant that sales leaders could focus their review meetings on action, not just ask for updates. And, it also meant that sales users could, by capturing a vyn fresh after a client interaction, save admin time (a typical sales user spends 23% of her time on admin).

As we continue to focus in this area, our just-launched vynFluence score for sales systems will give users a good steer to stay in control of their opportunities.

AI became real

On a more personal note, I learnt to cut through the hype on AI and realized that at its simplest level, the spell check on my smartphone, or how Siri was beginning to understand my pronunciation better, was AI at work, every day.

I recently used pinterest to do a visual search, yet another example of AI, for a lino-art project on trees. It pointed me to art not just related to trees but also those that portrayed people queuing for coffee, and a picture of Stonehenge…which made me chuckle.

Stonehenge at dawn

Yes, AI makes it more efficient and gives you great options, but human insight is just as important for making meaningful choices.

I say it with pride that at the heart of vyn is the ability to capture human insight powered by AI. The speech-to-text algorithms in vyn and the automated prompts to drive user actions are proving useful too.

As we continue to transform how businesses capture data, we are excited with the future possibilities of vyn being able to predict intent, and drive new actions.

Thank you for reading this article. Interested to know more? To find out how we are helping Fortune 500 businesses transform their data capture in a truly digital way, please drop me an email.