My first year working in sales, I was a young engineer feeling the pressure of my first sales target. Feeling optimistic, I naïvely forecasted a final deal of the year to close on the 31st December. But this being the UK, come 20th December, everyone went on holiday – including my sponsor, who had yet to sign it off.

I can’t tell you how much grief I got from the Finance department because there was absolutely no chance the deal was going to close on time. After a lot of stress chasing the sponsor to sign the deal while he was on holiday, we did get the deal – on the 4th January.

All that hassle could very easily have been avoided by taking a moment to ask a few honest questions at the critical time. A great sales process will do this, so that you can qualify better, and forecast better.

The biggest problem in sales is that most of the time, this doesn’t happen – workflows lack the right questions asked at the right time resulting in loss of 'thoughtful' data.

And from the start of my sales career through to becoming a global sales leader, no one seemed to be able to solve this problem. So I, along with our international team, made it my mission to find a solution.

In several client applications vyn is being used to solve that timeless sales problem (in fact, one customer has seen 50% improvement in forecast accuracy!). We help improve sales intelligence capture, increase win rates, ensure pipeline health and aid more agile decision-making.

It works by prompting mobile data capture, facilitating on-the-go updates fed directly into workflows. We combined human interaction and artificial intelligence (AI) to create a compelling experience.

In less than 60 seconds, our structured video brings the human 'why' straight to CRM from a mobile device. We have clients in over 39 countries and nine languages, including, P&G, Cognizant, Bluewolf (IBM), Danone Nutricia, Vodafone, GE Healthcare, DVB Bank, Comptel, Quintiles-IMS Healthcare.

By asking the right questions at the right time, vyn gets the answers to the big and small ‘why’s, ‘what’s and ‘how’s on every manager’s mind:

-      Why hasn’t this deal closed yet?

-      Why has opportunity X progressed so well, while opportunity Y is lagging?

-      What is the secret sauce behind a win?

-      How can I make my reps happier, more engaged and more productive?

-      What sales methodologies, sales enablement or other solutions should my company invest in?

Reinforcing your sales methodology by getting timely answers to critical questions, vyn gives you up-to-date, accurate insights so you can confidently evaluate the health of your pipeline.

I have absolutely loved every bit of creation, inspiration and innovation on this journey. If you’d like to know more, comment below, email me or get a case study from a global telco customer.