We realized that business is increasingly mobile, while business tools are not. Global and local businesses are seeking to improve productivity from their mobile teams, but they lack the appropriate tools to make both users’ and managers’ lives easier.
Human intelligence requires a visual exchange to function effectively. Yet increasingly our communications systems are text-based and time intensive with minimum face-to-face time. Therefore we lose time and engagement, and process is often mistaken for participation. The consequence of this is that the vital, qualitative ‘why’ is seldom captured into any system.
Video is the most effective, personal and authentic way of communicating for the user. For a manager, it is a richer way to create qualitative data – enhanced by the rapid advances in artificial intelligence and sentiment analysis. Don’t take our word for it, though – here’s what others are saying:
”Whether we like it or not, we are moving ever closer to a video-first world. By 2019, 80% of internet traffic is going to be video. Are you ready for it?”
James Whatley, Planning Partner, Innovation, Ogilvy & Mather 2017
“The future of mobile is video, and the future of video is mobile,”
Randall Stephenson, AT&T CEO after the Time/Warner purchase, October 2016.
Video is 5x more impactful on the human brain than any other communication medium*
*Royal Neuroscience Society 2012
Speaking is 7.5x faster than typing on a mobile.
Mobile video captures the emotion and nuances critical to effective work communication. Vyn is the future of video for enterprise, as well as customer and consumer intelligence.
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